November 27, 2009

Sustainability can be driven by profitability

By
Jim Harris
Magazine Article

A small minority of environmentalists believe profit and sustainability should never appear in the same sentence. Once in a while I get an email from an environmentalist, criticizing my focus in these columns on how going green is the best thing ever for the bottom line.

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A STAGGERING 94% OF CAR ACCIDENTS ARE DUE TO DRIVER ERROR. So think about the 40,000 lives that will be saved in North America every year in 2025 when all new cars are autonomous (self-driving) vehicles. Think of the 2.5 million people who won’t be maimed or seriously injured annually. Think of the emotional trauma that families will be spared. That’s the GREAT news. There’s also $190 billion of savings in health care costs, the value of lost wages and government benefits. (Globally 1.3 million lives will be saved every year and up to 50 million people will be spared serious injuries).

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