July 6, 2011

How economics drive green adoption more than guilt

By
Jim Harris
Magazine Article

The Globe and Mail’s Leading Thinkers series on Corporate Responsibility video features Jim talking on why economics is a far greater driver of sustainability than guilt. See http://bit.ly/ltG909

Two videos that follow it are:

1) Energy efficiency mitigates the risk of rising energy prices http://bit.ly/l9h1iF

2) Shifting the debate from cutting carbon to cutting cost http://bit.ly/jdtpQW

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A STAGGERING 94% OF CAR ACCIDENTS ARE DUE TO DRIVER ERROR. So think about the 40,000 lives that will be saved in North America every year in 2025 when all new cars are autonomous (self-driving) vehicles. Think of the 2.5 million people who won’t be maimed or seriously injured annually. Think of the emotional trauma that families will be spared. That’s the GREAT news. There’s also $190 billion of savings in health care costs, the value of lost wages and government benefits. (Globally 1.3 million lives will be saved every year and up to 50 million people will be spared serious injuries).

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