Posts Tagged ‘sustainability’

Getting employees involved is key to sustainability

Posted Friday, December 11th, 2009 by admin

So far, I have focused on why companies should go green; the compelling economic and marketing forces driving organizations to adopt sustainability initiatives. This is one strategy on how to go green.

Sustainability can be driven by profitability

Posted Friday, November 27th, 2009 by admin

A small minority of environmentalists believe profit and sustainability should never appear in the same sentence. Once in a while I get an email from an environmentalist, criticizing my focus in these columns on how going green is the best thing ever for the bottom line.

Retail Giant finds its Green Religion

Posted Monday, October 19th, 2009 by admin

Wal-Mart launched its sustainability initiatives in 2005. I attended a quarterly sustainability meeting led by then-CEO Lee Scott in Bentonville, Ark., at the company’s headquarters.

Intel to open LEED certified building in Israel

Posted Friday, June 12th, 2009 by admin

Intel in Haifa

By: Jordana Levine

After much debate and analysis, Intel is preparing to open its first green-registered building.[1]  The research and development building in Haifa, Israel will cost $600,000 of green investments, which will be paid off in just three years.[2]

The building will follow the Leadership in Energy and Environmental (LEED) rating system, which is a voluntary, consensus-based standard to develop sustainable and efficient buildings.[3]  The Intel building is receiving the LEED certification for a variety of technologies that the building is being outfitted with; it will have an environmentally friendly construction process with green materials, natural lighting via an internal patio that distributes light from an atrium, efficient electricity and air conditioning and an irrigation system that uses recycled water only.[4]  It is set to open in early in 2010.[5]

Intel hopes that the building in Haifa will lead to more LEED certified office buildings and, ultimately, to Intel’s first LEED certified Fab.  A Fab is a semiconductor fabrication plant, meaning it is a factory that fabricates designs for other companies to use as well.[6]

Although Intel has reduced its overall needs for freshwater in the long run, the corporation’s water consumption actually rose by four percent between 2007 and 2008.  Intel says this increase is probably because of production growth and the complexity of its new manufacturing processes, which require more water.[7]  Although some countries can withstand this strain on their freshwater supply, it could be detrimental to Israel’s fragile water supply, which has to be monitored carefully as it is.

Overall, Intel cut its greenhouse gas emission by 27 percent in 2008, and the company’s Corporate Responsibility Report aims to decrease its carbon footprint by 20 percent from 2007 until 2012.  Intel is a strong supporter of green power, having bought over 1 billion kWh of green power each year to fulfill 47 percent of the company’s electricity needs; Intel also built the first solar installations.[8]

In 2009, Intel will invest more than $5 million on over 30 projects to save a minimum of 30 million kWh of electricity each year.  The corporation has already targeted energy efficiency and conservation since 2001, saving Intel more than $50 million and 500 million kWh.[9]

1  Kloosterman, Karin.  “Intel Makes a Green Debut in Haifa, Israel.”  TreeHugger.  8 Dec 2006.  http://www.treehugger.com/files/2006/12/intel_makes_a_g.php
2  Solomon, Stephen.  “Intel Saves Air and Money.” Scientific American – Earth 3.0: 18.5, 2008.
3  Kloosterman, Karin.  “Intel Makes a Green Debut.”
4  “Intel’s First Green Building.”  http://www.intel.com/cd/corporate/europe/emea/eng/339775.htm
5  “Intel Cuts Emissions by 27% in 2008.”  Environmental Leader.  21 May 2009.  http://www.environmentalleader.com/2009/05/21/intel-cuts-emissions-by-27-in-2008/
6  “Intel’s First Green Building.”
7  “Intel Cuts Emissions.”
8  “Intel Cuts Emissions.”
9  Ibid.

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A Crisis is a terrible thing to waste – Coming 2010

Jim Harris discusses the 4 concurrent challenges that nations are currently facing and provides a set of solutions in his new book A Crisis is a terrible thing to waste.

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