"As a business speaker, I talk about Blindsided which helps companies identify threats and focus on innovation."
The TV has been left behind. It’s a dumb device in an era when notebooks, tablets and smartphones can do so much more, and younger people have responded, surfing the Web, watching YouTube and engaging in social media more than they watch television. All this means TV has been losing its relevance in the digital era.
Some executives believe the myth that going green is expensive—and I don’t blame them. When Conservative MP John Baird was Environment Minister, he told a 2007 Canadian Senate hearing that meeting our Kyoto goals would manufacture a recession. I ran into John in Toronto shortly thereafter and asked if he’d seen the just-released McKinsey & Company study showing that 40 per cent of the CO2 we have to cut in North America to meet our Kyoto goals would be highly profitable, and if society invested those profits in the next lowest-cost solutions, we’d get all the way to achieving the Kyoto targets at no cost to society.
He hadn’t seen the study and wasn’t interested when I offered to send it to him.