I discuss how making green choices can improve your companies standing in the market in my latest column in the National Post.

“So far, we have examined how energy efficiency can cut costs and drive bottom-line profitability. But going green can also drive top-line revenue with explosive markets, committed green consumers and value-driven employees.

Companies are going green to position themselves as leaders in rapidly expanding markets….”

See the full text here: http://bit.ly/4SGs09

Tags: consumers, energy efficiency, environment, going green, hsbc, market leaders

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